Learn More About Your Audience with Snapchat Delivery Insights

Learn More About Your Audience with Snapchat Delivery Insights

The metrics in Ads Manager Reporting can tell you a lot about what ads are getting Swipe Ups, what videos are getting viewed, what ads are driving purchases, etc.

Delivery Insights helps you identify who viewed, engaged, and took action on your ads. You can export Delivery Insights at the campaign, ad set, or ad level, as well as at any point during or after campaign launch.

This tool will enable you to draw on insights across demographics, locations, and interests to inform optimization and increase overall campaign efficiency.

Access Delivery Insights

Delivery Insights provides estimated audience data on campaign, ad set, or ad level performance. You can get Delivery Insights for in-flight campaigns or post-campaign with the following steps:

  1. Select an ad account from the drop-down in the top right.
  2. Click the menu in the top left and select ‘Manage Ads.’
  3. Select ‘Campaigns,’ ‘Ad Sets,’ or ‘Ads’ in the lower graph.
  4. Select the campaigns, ad sets, or ads that you want to see Delivery Insights for.Continue Reading